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“As a mom of three boys, I am pleased our El Monterey brand offers a wide variety of Mexican foods that are perfect for families on the go. All are quick to prepare, convenient, and as my boys like to say, ‘real food that tastes good.’”

Kim Ruiz Beck

Ruiz Foods
Board of Directors

  • Kimberly Ruiz Beck
    Chairman of the Board
  • Frederick Ruiz
    Founder & Chairman Emeritus
  • Kelly Ruiz Hanchett
  • Matthew Ruiz
  • Jack Baker
  • Rachel P. Cullen
    President & CEO
  • Arthur Drogue
  • Bill Henderson
  • Angelo Iantosca
  • Terry Peets
  • Stuart Woolf

Our Story

Louis Ruiz and son, Fred Ruiz, started Ruiz Foods in 1964.

Ruiz Foods was born from a humble dream... an American dream... to sell frozen Mexican foods based on the family recipes of Grandma Rosie – Fred's mother. The company started in California's Central San Joaquin Valley where authentic burritos, enchiladas, and tamales were sold to local 'mom and pop' grocery stores.

Out of this story of determination came the El Monterey brand of frozen Mexican food, now in nearly every major grocery store across the nation. But this was only just beginning.


Fred Ruiz gets some recipe tips from his mother, Rosie.


The Ruiz family of employees is now over 2,500 in three facilities, all dedicated to making sure Ruiz Foods continues to deliver on its legacy to provide quality, affordable, and delicious foods.

Mexican food lovers can enjoy a wide range of offerings from the signature El Monterey brand – consistently named America's #1 frozen Mexican food. Selections include taquitos, burritos, tamales, enchiladas, quesadillas, chimichangas... and more... each perfect for snacks, entertaining, or a quick meal.

Throughout the years, Ruiz Foods has been honored by many local, regional and national organizations. In 1983, Fred and his father received the United States Small Business Persons of the Year Award presented by President Ronald Reagan in the Rose Garden of the White House. Then, in 1992, the company was inducted into the United States Small Business Administration's Hall of Fame in Washington, D.C. President Bush visited the California facility in 2003 and, later than year, El Monterey Burritos were featured on the Food Network's hit show "Unwrapped". Since that first "Unwrapped" debut, El Monterey Taquitos, Tamales and, most recently, Ruiz Foods' second brand, "Tornados", have been featured on the popular program.

Ruiz Foods Headquarters, Dinuba, CA

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