Ruiz Foods Launches Tornados™ - A Filled Rolled Tortilla, Batter Dipped, and Lightly Fried
Press Release - October, 2002
Ruiz Foods launches a new product line under the signature El Monterey® brand - the number one selling brand in the frozen Mexican food category.
Ruiz Foods (Dinuba, CA) launches a new product line under the signature
El Monterey® brand - the number one selling brand in the frozen
Mexican food category. El Monterey® Tornados™ has been developed
specifically to target consumers who frequent the c-store and foodservice
channels.
Tornados™ are rolled tortillas, batter dipped and lightly fried
for crispness. They are then filled with robust or flavorful ingredients.
At 3.5 oz. each, one Tornado™ is substantial enough to be a meal.
The four flavors available have been developed to meet the requests
of consumers:
Sausage, Egg and Cheese Tornados
Chicken Tornados |
|
Shredded Beef Tornados
Apple-Cinnamon Tornados |
"Our decision to develop a Mexican product with flavor varieties
that would satisfy the c-store 'hot-to-go' trend -- the roller grill
and in-store delis -- is the result of a number of facts," said
Kim Ruiz Beck, Vice Chairman, Ruiz Foods. First of all, we are aware
of the growing momentum of the c-store 'hot-to-go' trend - customers
who don't want to take the time to heat up their selections. Second,
we reminded ourselves how successful the QSR's were with their breakfast
line approximately 8-years ago. Third, we looked at a piece of equipment
that most operators have - the roller grill - but do not use to
its fullest potential. And, fourth, all indicators demonstrate that
the growth trend for Mexican food is solid and that the c-store
consumer continues to look for a festive Mexican eating experience."
Tornados™ were specifically designed to bring the authentic robust
flavor of Mexican food to the c-store consumer, providing excellent
incremental sales. They have also been designed for early morning,
afternoon, or evening consumption - driving growth in the important
'hot-to-go' section.
According to a recent study*, c-store purchases among adults continues
to increase with lunchtime (11AM to 1PM) remaining the most preferred
time while the early morning hours of 6AM to 9AM rising in popularity
(+18%).
Ruiz Foods is a privately-owned company dedicated to premium quality,
authentically prepared frozen Mexican foods selling to all channels
of distribution: retail, convenience store, clubs, vending, industrial
and foodservice. The signature brand is El Monterey®. Based in Dinuba,
CA, Ruiz is the market leader within the frozen Mexican food category.
##
*NFO Research, Inc. October 2001.
Go Back