Ruiz Foods Introduces El Monterey® Fiesta Minis Appetizer Variety Pack
Press Release - September, 2002
Ruiz Foods introduces a new appetizer variety pack under the signature El Monterey® brand - Fiesta Minis - to include 8 count Stuffed Jalepenos, 8 count Mini Tacos and 8 count BBQ Chicken Flour Taquito Crisps.
Ruiz Foods (Dinuba, CA) introduces a new appetizer variety pack under the signature
El Monterey® brand - Fiesta Minis - to include 8 count Stuffed Jalepenos, 8 count
Mini Tacos and 8 count BBQ Chicken Flour Taquito Crisps. The new El Monterey®
Fiesta Minis has been developed to target the retail consumer.
"Research continues to substantiate that appetizer-type food is very popular for
snacking and parties," explains Kim Ruiz Beck, Vice Chairman, Ruiz Foods. "As
the nation's only full line manufacturer of frozen Mexican food, we felt an appetizer
variety pack was a natural addition to existing selection of El Monterey® brand
products: Burritos, Enchiladas, Tamales, Taquitos and Quesadillas.
As with all Ruiz products, each appetizer in the Fiesta Mini pack is hand-made.
The packaging utilizes state-of-the-art upscale graphics delivering immediate
consumer attention and targeting the consumer who desires convenience and authenticity.
The full-color design suggests the fun and excitement freely associated with Mexican
food.
Distribution for the El Monterey® Fiesta Minis is national and the suggested retail
price is $8.99.
"As the frozen Mexican food category continues to grow," adds Beck, "we understand
the increasing importance of our role as the Category Leader and we accept the
responsibility to bring innovative products to the category - products which grow
the category and the popularity of frozen Mexican food throughout the United States.
Research confirms the consumer desires frozen foods that are high in quality and
great tasting. But the consumer is also looking for food preparation that is quick
and convenient. The industry, on the other hand, tells us they want variety and
innovation. Our El Monterey® Fiesta Minis answers each of these requirements."
Ruiz Foods is a privately-owned company dedicated to premium quality, authentically
prepared frozen Mexican foods selling to all channels of distribution: retail,
convenience store, clubs, vending, industrial and foodservice. The signature brand
is El Monterey®. Based in Dinuba, CA, Ruiz is the market leader within the frozen
Mexican food category. ##
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