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Press Releases / News Articles

  • A Burrito Fan Visits Ruiz Foods

    Trade Article - Refrigerated & Frozen Foods - November/December, 2003

    To help celebrate the company's 40th anniversary, the President (of the United States) drops by.

  • Honor Roll

    Trade Article - Progressive Grocer - November 15, 2003

    This year's winners of Progressive Grocer's Best of Class and Category Captain Awards for outstanding category management.

  • Ruiz Extends "Supreme Soft Taco" Lineup

    Trade Article - Vending Times - October, 2003

    Ruiz Foods has augmented its single-serve "Supreme Soft Taco" family with the addition of four new flavors and enhanced the recipe for the entire line with a thinner, lighter taco.

  • Grab 'n Go for the Morning

    Trade Article - Distribution Channels - August/September, 2003

    Breakfast means more interest by consumers, more products by manufacturers, and more opportunities for convenience stores.

  • Breakfast Boom

    Trade Article - The National Provisioner - August, 2003

    Mega-brands and convenient products that put a hearty breakfast on the table in just minutes fuel the growing breakfast category.

  • Ruiz Foods Ranks 20th Among the Top 500 U.S. Hispanic Businesses

    Press Release - August, 2003

    Ruiz Foods, the nation's largest frozen Mexican food manufacturer, is ranked 20th among the top 500 Hispanic-owned businesses and 5th among the top 10 U.S.

  • Mexican Food Emphasized Authenticity

    Trade Article - California Country - July/August, 2003

    The owner of the largest frozen Mexican-food manufacturing company in the United States has for more than 35 years supported the state's agriculture using California-grown commodities in the production of its frozen entrees.

  • Crunch Time!

    Trade Article - Refrigerated & Frozen Foods - July, 2003

    A growing Ruiz Foods keeps pace with consumers and an increasingly competitive frozen Mexican foods category.

  • Southern Expansion

    Trade Article - Frozen Food Age - July, 2003

    Snacks, appetizers, and hand-held foods continue to fuel the growth of south-of-the -border frozen foods.

  • Ole Cruncheros!

    Trade Article - Category Captains - July, 2003

    Ruiz' El Monterey brand is doing very well and plans to do even better with a new batter-dipped Mexican product originally developed for 7-eleven.

  • Meeting Lifestyle Demands

    Trade Article - Advantage - July, 2003

    The latest crop of new products blends the new with the familiar as suppliers focus on convenience and health.

  • State of the Industry 2003 - That Magic Touch

    Trade Article - Snack Food & Wholesale Bakery - June, 2003

    We bet you have Taquitos in your freezer?

  • Supreme Brand Extension

    Trade Article - Stagnito's New Products - June, 2003

    Ruiz Foods recently expanded its single-serve soft taco line under its El Monterrey Supreme brand.

  • Breakfast Battles

    Trade Article - Frozen Food Age - June, 2003

    With millions of people rediscovering breakfast in its many forms, legions of leading brands are helping drive dramatic sales gains as they redefine the category.

  • Chasing Down Sales

    Trade Article - Frozen Food Age - June, 2003

    To catch on-the-go consumers, frozen foods ramp up their presence in convenience, foodservice, and vending channels.

  • There's no shortage of options for c-store dining

    Trade Article - Distribution Channels - June, 2003

    From morning 'til night, "dashboard diners" are finding an increasingly diverse array of grab-and-go foodservice products at their local convenience store.

  • Ruiz Adds 6 S/S Soft Tacos to 'Supreme' Specialty Line

    Trade Article - Vending Times - May 25, 2003

    Ruiz Foods has expanded the single-serve soft taco array offered to the vending trade under Ruiz's "El Monterey Supreme" brand name.

  • Cruncheros Introduced at FMI

    Trade Article - Chicago Daily Southtown - May 15, 2003

    Ethnic foods remained one of the biggest growth categories at the Food Marketing Institute show, the grocery industry's largest annual trade convention, held last week at Chicago's McCormick Place. More Than 1,000 companies were represented.

  • Ruiz Takes Bite into Snack Niche

    Trade Article - Fresno Bee - May 8, 2003

    7-Eleven came to Ruiz Foods looking for a new item beyond hot dogs. Sixteen months of research led to Go-Go Taquitos.

  • Ruiz Foods Launches El Monterey® Cruncheros™

    Press Release - May, 2003

    Ruiz Foods, the overall category leader in frozen Mexican food, announces Cruncheros™ -- a new line offering consumers a crunchy, more complex texture to complement the more traditional Mexican flavors profiles and recipes currently available in all their products.