RUIZ FOODS INTRODUCES
EL MONTEREY BUTCHER WRAPPED BURRITOS
TO THE C-STORE CHANNEL AND HOT-TO-GO OUTLETS
CONTACT: Pat Summers 559 285-1100
Product responds to the continued demand for breakfast choices
and the grab & go segment.
DINUBA, CA: Ruiz Foods introduces El Monterey Butcher Wrapped Burritos – four
of its most popular 8-ounce Burritos hand-wrapped in butcher paper for an authentic
presentation. Each El Monterey Butcher Wrapped Burrito is microwaveable
in less than 2 minutes or great pre-heated and held ‘hot-to-go.’
The two A.M. and two P.M. flavors include:
• Egg, Bacon, Cheese & Salsa Burritos
• Egg, Sausage, Cheese & Potato Burritos
• Chicken & Cheese Burritos
• Shredded Beef Steak & Cheese Burritos
“Commuters … truckers … vacationers … we clearly
understand that a high percentage of today’s consumers are ‘dashboard’ diners … and
many of them are looking for breakfast items,” said Kim Ruiz Beck, Vice
Chairman, Ruiz Foods. “But whether they choose a ‘grab & go’ item
for A.M. or P.M. dayparts, they still demand a good quality, great tasting,
satisfying meal. Our El Monterey Butcher Wrapped Burritos are designed to appeal
directly to this consumer.”
El Monterey Butcher Wrapped Burritos are made with tortillas fresh from the
Ruiz bakery. They are then filled with robust and flavorful ingredients
perfect for the hand-held or dashboard dining consumer’s desire for a
meal that is quick and saves time, offers variety and innovation, yet tastes
like they were just made.
According to “The Future of Food Retailing” webinar recently held
by The Food Institute in conjunction with Willard Bishop Consulting, convenience
stores are positioned very well to capture new business because as more grocery
and consumable purchases shift to general merchandise retailers, there will
be more occasions for fill-in shopping by consumers. Furthermore, the
margins and incremental sales opportunities are in ready-to-eat food.
Each of the four flavors features a distinctive, colorfully designed label
on traditional butcher paper. Ruiz has a full offering of merchandising POS
pieces available to support the display of these new items. With an MSRP of
between $1.49 and $1.89 each, all four flavors are available by calling Ruiz
Foods customer service at 1-800-477-6474.
Ruiz Foods is a privately owned corporation with corporate offices and the
first manufacturing facility and distribution warehouse in Dinuba, CA. A
satellite manufacturing facility is located in Tulare, CA. A second manufacturing
facility and distribution warehouse is located in Denison, TX.
Third generation Kim Ruiz Beck, the elder daughter of Chairman and CEO Fred
Ruiz, is Vice Chairman. Bryce Ruiz, the elder son, is Executive Vice
President. Siblings Kelly Ruiz Hanchett serves on the Board of Directors
and Matt Ruiz is a college sophomore.
Ruiz Foods is dedicated to premium quality, authentically prepared frozen
Mexican foods selling to all channels of distribution: retail, convenience
store, clubs, vending, industrial and foodservice. The signature brand
is El Monterey®. Ruiz is the market leader within the frozen Mexican food
category and manufactures the #1 Brand of frozen Mexican food in the U.S. ##